When you open any newspaper or magazine and read about a new product on the
market,
some hot new holiday destination or what Robbie Williams is doing this week
that is a publicist in action.
Celebrities, Bands, Actors, Products, Designers, Multi National Corporations
all have publicists.
We are the people hired to influence the media about practically anything.
When you hire a P.R. Consultant, you are hiring a person who has established
relationships with the media
and who understands how media works, and how the media like to be approached.
Publicity unlike advertising is never guaranteed. A publicist will try as
hard as they can to get you,
your band, your latest play or book written about or your CD or Event reviewed
but the only guaranteed
method of getting something in the media is through paid advertising.
With that out of the way - here are some ways I could handle your publicity.
Tour Publicity
Four to six weeks before the tour begins, I mail
press kits and CDs to all applicable media and web sites
deemed suitable.
As the date approaches I follow up with entertainment editors by faxing and
e-mailing reminders and making phone calls.
I set up phone and live interviews between the band and the press and media.
I invite members of the media to attend shows for concert reviews or live
interviews at the venue.
Canvass for show previews
and CD reviews in all applicable publications along the tour route.
Provide a comprehensive report
of results and send the articles that ran to the band.
A CD Release With A Tour
Decide with the label / artist
if the release should be:
National
International USA - Europe (If the band has made an impact overseas).
Design and plan a comprehensive campaign, make a media target list.
Mail press kits and CDs to all applicable media.
Call each person sent CDs to and encourage them to listen to, and review the
material.
Organize a CD release party.
Encourage press to write
show reviews.
Provide a comprehensive report
of results and send the articles that ran to the band.
A CD Release / Press Campaign
Without A Tour
Find an angle to work with :
Is this a new CD release campaign or are we just trying to get a "buzz"
going?
Where are the members of the band originally from? - local focus
Where does the band live currently? - regional focus
Where did they perform most recently?
Is there an unusual story behind this band? - What is it?
Mail press kits and CDs to all applicable press.
Set up phone or live interviews with the band.
Call each person sent CDs
to and encourage them to listen to, and review the material.
Provide a comprehensive report of results and send the articles that ran to
the band.